Big Daddy Kane launched a futuristic digital expertise with HTC VIVERSE to unveil his first full-length album in 26 years and reintroduce himself to a brand new technology of Hip-Hop listeners.

The Brooklyn-born lyricist rolled out the collaboration by way of an immersive digital platform at officialbigdaddykane.com, the place customers can navigate three interactive environments that mirror his legacy and preview what’s subsequent.

The mission marks Kane’s most formidable return since 1998’s Veteranz’ Day and locations him on the middle of a rising wave of artists utilizing expertise to bridge the previous and future.

“I wanted to bring fans back to my roots—Brooklyn in the ’80s, where it all began for me,” Kane stated in a press release. “But this isn’t about nostalgia. It’s about preserving the essence of that era while showing what’s possible when Hip-Hop’s pioneers embrace innovation. The experience had to capture that unmistakable feeling that you only get from Big Daddy Kane’s world. Step in and explore it like never before.”

The digital world consists of three foremost hubs: The Theater, which hosts behind-the-scenes content material and interviews; King’s Record, a nod to basic report shops the place customers can browse Kane’s catalog; and The Hall of Fame, a digital museum of his awards, stage outfits and memorabilia.

The collaboration is the primary part of a bigger rollout that features a documentary sequence, a spirits line, style partnerships and a literary mission—all scheduled to drop between 2025 and 2026.

The centerpiece stays the brand new album, which can showcase Kane’s signature wordplay over fashionable manufacturing.

“It doesn’t get bigger than Big Daddy Kane—a true legend in the Hip-Hop world and a visionary who understands how to honor the past while building for the future,” stated Andranik Aslanyan, Head of Growth at HTC VIVERSE. “Without VIVERSE’s spatial computing technology, we wouldn’t have been able to create such an effortless, cross-platform experience that allows fans to truly step into the world Big Daddy Kane shaped.”

The launch arrives as immersive storytelling continues to increase, with the business anticipated to succeed in $56 million by 2030. Kane’s technique displays how legendary artists are evolving with the instances, utilizing new platforms to deepen their cultural impression.

Big Daddy Kane, who as soon as mentored Jay-Z and ranked amongst MTV’s prime 10 MCs of all time, stays a towering determine in Hip-Hop. His affect spans many years, from his lyrical dominance within the Eighties to his function in merging music, style and efficiency.

The immersive expertise opens on a digital Brooklyn avenue nook, inviting customers to enroll in Kane’s e-newsletter and keep up to date on his upcoming releases.

“This is about showing that hip-hop’s pioneers don’t just preserve history—we continue to create it,” Kane stated.

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