Key Takeaways:

• DeBÍ TiRAR MáS FOToS grew to become the primary Spanish-language album to win Album of the Year on the Grammy Awards.
• Bad Bunny’s catalog noticed a 117% spike in streams and a 591% bounce in digital gross sales after the win.
• A quick on-stage second with Trevor Noah helped enhance fan engagement regardless of no reside efficiency.

If you thought worldwide celebrity Bad Bunny couldn’t get any larger, you’d be fallacious. The Puerto Rican rapper and singer’s complete catalog bought a lift due to his dominance on the Grammy Awards this previous Sunday (Feb. 1).

Bad Bunny gained the coveted Album of the Year for DeBÍ TiRAR MáS FOToS, beating out a gifted discipline that included Kendrick Lamar, Leon Thomas, Clipse, Sabrina Carpenter and Lady Gaga, amongst others. It was the primary time a Spanish-language album earned the Grammys’ prime prize.

The 31-year-old, born Benito Antonio Martínez Ocasio, additionally used his time on stage to specific help for immigrants and to condemn ICE. Earlier within the present, whereas accepting the Grammy Award for Best Música Urbana Album, he mentioned, “Before I say due to God, I’m going to say ICE out.” The second drew super applause from the viewers on the Crypto.com Arena in Los Angeles.

No doubt due to his high-profile wins, Bad Bunny’s music has surged on streaming websites. Billboard music/chart-beat/bad-bunny-olivia-dean-grammys-streaming-gains-trending-up-1236173252/”>studies that the King of Latin Trap achieved almost 36 million streams — up 117% — the day after the awards present. He additionally offered over 3,000 digital singles — up 591% — per Luminate. While his catalog of six albums all bought a bump, nearly all of the gross sales and streams had been for his DeBÍ TiRAR MáS FOToS album, launched in January 2025.

What makes the feat much more spectacular is that Bad Bunny didn’t carry out on the prestigious award present. It’s not that he didn’t need to. Apparently, he was contractually unable to since he’ll be headlining Apple music’s Super Bowl Halftime Show on Sunday (Feb. 8).

Not performing was a part of a playful second Bad Bunny shared with host Trevor Noah through the award present. At one level, Noah recited a translated version of the DeBÍ TiRAR MáS FOToS title monitor, “DtMF,” whereas urging the singer to affix him. Bad Bunny gave in and a sung a bar, together with a full band, to the delight of the attendees and viewers.

According to Billboard, it was “DtMF” that noticed the most important uptick in streams, almost quadrupling in performs from the final week. With the upcoming Super Bowl efficiency, anticipate to listen to and stream much more Bad Bunny than ever.