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Screenshot from ASAP Rocky’s “pray4dagang” video

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Key Takeaways:

• Rocky and KayCyy’s collaboration explores grief, legacy, and religious stress in a cinematic format.
• The video premiered on Apple Music and afterward YouTube earlier than it mysteriously disappeared (it stays on different streaming platforms).
• The observe indicators a extra introspective and advanced ASAP Rocky as he prepares for his third youngster with Rihanna and the long-awaited launch of DON’T BE DUMB.

ASAP Rocky is again in his art-house bag with “pray4dagang,” the most recent providing from his long-awaited album, DON’T BE DUMB. Featuring rising Kenyan-American artist KayCyy, the observe debuted solely on Apple Music on Friday (July 4) earlier than arriving on different streaming platforms. Produced by an all-star crew that features James Blake, Rex Kudo, Dahi, and Dom Maker, the observe is a meditative and emotional dive into Rocky’s frame of mind, reflecting on survivor’s guilt, religious battle, and the price of stardom.

The report opened with heavenly harmonies and military-style drums, setting the stage for KayCyy’s weak intro: “I’ll be gone till November, for over 300 days.” Rocky adopted with verses that touched on loss, introspection, and his want to interrupt generational patterns. “I pray my son pick up my traits and not my ways,” he rapped — a very pointed line provided that he and Rihanna expect their third youngster.

In true AWGE trend, the music video rollout was equally mysterious. After first premiering on Apple Music, the quick movie briefly appeared on YouTube earlier than being eliminated with out rationalization. While AWGE’s X account shared a hyperlink, the publish now leads nowhere. Making issues even murkier, the visible solely contained a shortened model of the tune (simply over two minutes), resulting in hypothesis about whether or not this was a part of a deliberate marketing campaign or an abrupt edit.

Visually, the clip maintained the surreal aesthetic of earlier DON’T BE DUMB releases like “RIOT (Rowdy Pipe’n)” and “Same Problems?” White ski masks, American flags, and stylized fight scenes made issues ultra-dramatic.

The observe arrived throughout a pivotal 12 months for the Harlem native. In February, he was discovered not responsible in a felony assault case that might have carried a 24-year sentence. Months later, he co-chaired the 2025 Met Gala and appeared on the high-end celebration alongside a pregnant Rihanna. He additionally stars in Spike Lee’s forthcoming movie, Highest 2 Lowest.