Arby’s Launches Steak Nuggets & Pusha-T Is Sure To Make Money Off The Ad Campaign

Arby's Launches Steak Nuggets & Pusha-T Is Sure To Make Money Off The Ad Campaign

Arby’s resides as much as its well-known slogan in a approach that may make Pusha-T proud.

The Atlanta-based fast-food chain launched its modern Steak Nuggets nationwide on October 6, 2025, marking what the corporate calls an “entirely new way to nugget.”

The limited-time providing options tender, juicy, hand-cut, bite-sized morsels of steak, seasoned with garlic and pepper for a bold, smoky flavor, in keeping with the product announcement. These aren’t your typical hen nuggets – they’re seared, smoked steak items designed for comfort and portability.

“Who doesn’t love tender and savory steak? But, until now, it’s been inconvenient to eat, particularly on the go,” mentioned Jeff Baker, Chief Marketing Officer at Arby’s. “That’s why we created this new innovative product. Two of America’s favorite foods—nuggets and steak—combined to create Arby’s Steak Nuggets. No knife needed, fork optional.”



Interestingly, Arby’s “We Have the Meats” marketing campaign has a Hip-Hop connection. Rapper Pusha-T, who co-wrote McDonald’s “I’m Lovin’ It” jingle in 2003, has been incomes royalties from Arby’s commercials since 2018.

The campaign uses Yogi and Skrillex’s 2014 EDM hit “Burial” featuring Pusha-T and regardless of his voice not showing within the advertisements, he owns 40 % of the observe and will get paid each time it airs.



This isn’t Arby’s first check of the steak nuggets idea. The chain launched the merchandise in choose markets earlier this 12 months, together with three Southern cities, earlier than the nationwide rollout.





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