Key Takeaways:

• A$AP Rocky debuted “Album Never Dropping” merch throughout his Camp Flog Gnaw efficiency, poking enjoyable at his delayed album.
• The rapper has teased contributions from Danny Elfman and hinted at a 2025 launch, however no date is confirmed.
• Fans can store the ironic merch on Rocky’s AWGE web site, together with hoodies, tees, and beanies with pink rollers.

A$AP Rocky is thought for setting traits, and his newest endeavor proves he’s additionally heavy on self-awareness. With his Don’t Be Dumb album nonetheless in limbo, the Harlem rapper created a group of merchandise that performs on the mission’s on-again, off-again standing.

Over the weekend, Pretty Flacko carried out at Tyler, the Creator’s Camp Flog Gnaw Carnival. Not so coincidentally, on the identical day, Rihanna’s longtime companion introduced he was selling a $150 zip hoodie emblazoned with “ALBUM NEVER DROPPING” in massive block letters throughout the entrance. It was a tongue-in-cheek reference to the Don’t Be Dumb album that was initially imagined to drop in August 2024.

Since the preliminary and continued delay, the “Peso” rapper has usually talked about his new materials. But a agency date of availability continues to evade his followers. Most lately, he detailed that the famed Danny Elfman contributed to the album and that it might be out in 2025. However, in one other interview simply weeks earlier than, he mentioned he was in no hurry to rush the brand new music out. And in one more dialogue, the person born Rakim Mayers mentioned followers “would just have to wait” whereas expressing regret that he had ever provided a release date.

But what’s tangible at this second is a brand new assortment of merch out there on-line by way of the multihyphenate’s AWGE webstore. The aforementioned “ALBUM NEVER DROPPING” piece additionally options Rocky’s AWGE branding down the sleeves. Other clothes objects within the collection with comparable branding embody a black long-sleeve T-shirt and a white tee.

There can also be a tee that encompasses a blurred “DON’T BE DUMB,” together with a “Error 404 – Album Never Dropping” brand atop the title. But essentially the most fascinating objects are a pair of beanies that embody pink hair rollers, as Rocky was seen sporting onstage at Camp Flog Gnaw.

And earlier than you ask — there may be nonetheless no official launch date for Don’t Be Dumb.

Chalk it as much as a intelligent troll or simply good branding, A$AP Rocky’s “Album Never Dropping” merch retains the individuals speaking. Until Don’t Be Dumb is lastly out there, followers should accept vogue as an alternative of music.