Key Takeaways:

• Pharrell brings his sound and imaginative and prescient to MLB’s 2025 postseason with “October Hits Different.”
• The marketing campaign includes a new anthem, “Are You Ready?,” produced by Pharrell and carried out by Voices of Fire.
• MLB’s chief advertising workplace says the collaboration goals to seize the depth of October baseball by way of music and spectacle.

October could be probably the most bittersweet month of the 12 months for baseball followers. On Thursday (Sept. 25), Pharrell led Major League Baseball’s new “October Hits Different” marketing campaign forward of the 2025 playoffs.

“The show is about to begin,” the Virginia native says to open the 30-second video. “Every pitch, every swing, every moment hits harder.” He is joined by the choir group Voices of Fire and a 25-piece dwell orchestra from the University of Miami, who carry out whereas footage of playoff contenders just like the Toronto Blue Jays, Seattle Mariners and different groups play on a projector display.

“When these performers step up, the crowd loses its mind,” Pharrell continues. “Time to let these maestros of the diamond shine.” Watch the total clip under.

The centerpiece of MLB’s “October Hits Different” marketing campaign is “Are You Ready?” a monitor from Voices of Fire’s newly launched album, OPHANIM. Pharrell produced the music, which has been named the official anthem of the 2025 postseason.

“Virginia taught me the power of music and community,” Pharrell stated in a press statement. “Bringing Voices of Fire to the postseason stage shows how those same forces of unity can come alive through sport.”

“With ‘October Hits Different,’ we wanted to capture the spectacle of the postseason through music that feels just as monumental,” MLB Chief Marketing Officer Uzma Rawn Dowler added. “The anthem ‘Are You Ready?’ by Voices of Fire, produced in collaboration with Pharrell and backed by a live orchestra, reflects the passion and intensity of the journey to the World Series and embodies the excitement of October baseball.”

For all of the baseball followers on the market, the postseason begins on Sept. 30 with the Wild Card Series broadcast throughout ABC, ESPN and ESPN2.

OPHANIM arrived on Sept. 12 with contributions from Quavo, Tori Kelly, CeeLo Green, and Teddy Swims, amongst others. The choir group additionally collaborated with John Legend on the 13-song effort, following their joint look on Clipse’s “The Birds Don’t Sing” in July.