Ashanti joined forces with Nelly’s Apple Bottoms model after quietly marrying the rapper and welcoming their first little one in July 2024.

Ashanti is getting into the style highlight alongside her husband, Nelly, because the Grammy-winning singer prepares to collaborate along with his revived Apple Bottoms denim line, bringing their two-decade-long love story full circle.

The Hip-Hop couple, who quietly tied the knot in December 2023, is now linking up professionally after welcoming their first little one collectively, a son named KK, in July.

Nelly confirmed Ashanti’s involvement with the model throughout an interview with PEOPLE, marking a brand new chapter for the early 2000s trend label that helped outline city model.

Initially launched in 2003—the identical 12 months the pair first met at a Grammy nominations press occasion—Apple Bottoms turned recognized for embracing curvy silhouettes and pushing ahead a message of physique confidence earlier than it was a mainstream dialog.

“My fan base that had been showing me unbelievable support all throughout my career, they stood up for Apple Bottoms at that time, where I think just all of the urban fashion was really the fashion at the time,” Nelly informed PEOPLE.

He added, “I’m a country boy, man. We like curves. My mama’s got curves, my auntie’s got curves.”

After years of public demand, Nelly relaunched Apple Bottoms in 2024, describing the return as “like reuniting with a long-lost relative.”

The model has already partnered with rapper Latto for promotional campaigns and stays targeted on celebrating physique variety and empowering girls by trend.

Ashanti’s upcoming collaboration with Apple Bottoms hasn’t been totally detailed but, however her involvement provides a private {and professional} layer to the model’s resurgence.

Known for chart-toppers like “Foolish” and “Always on Time,” the singer continues to stability music success with new ventures in model.

Apple Bottoms, as soon as a staple in Hip-Hop trend, is now aiming to reclaim its place within the model world—with Ashanti serving to to guide the cost.

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