Doja Cat shocked the VMAs crowd by pretending to eat a lipstick that turned out to be a caramel-filled chocolate crafted by pastry artist Amaury Guichon.

Doja Cat turned heads and rewrote the crimson carpet playbook on the 2025 MTV Video music Awards by pretending to munch on a lipstick that turned out to be dessert.

The Hip-Hop paused for cameras outdoors the VMAs on Sunday night time to reapply a daring crimson lip. Moments later, she appeared to chunk into the lipstick tube, leaving viewers puzzled and buzzing on-line. But the stunt wasn’t as surreal because it appeared.

Pastry chef Amaury Guichon revealed on Instagram that the lipstick was really a candy creation constituted of red-colored chocolate and caramel.

“Making @dojacat’s red carpet moment extra sweet,” Guichon wrote, alongside a behind-the-scenes video of him crafting the edible model of MAC Cosmetics’ MACximal Silky Matte Lipstick within the shade Lady Danger.

Doja wasn’t simply there for the spectacle. She kicked off the night time with the stay debut of her single “Jealous Type” and later snagged the Best Ok-Pop award for “Born Again,” her collaboration with Lisa and Raye.

The 29-year-old additionally used the high-profile occasion to announce her new position as a worldwide ambassador for MAC Cosmetics.

In a press release, she stated, “I’ve been a MAC girl forever, and now I get to take that love to the global stage. Make-up is my paint, my armour, my way of creating characters – and MAC has always stood for that kind of artistry and freedom. We’re going to push it even further and make people see beauty in a whole new way.”

Doja Cat is gearing as much as launch her fifth studio album, Vie, on September 26.

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