Key Takeaways:

• The 15-track venture will characteristic Leon Thomas, Chlöe and the only “ALL IN.”
• The trailer’s narration explores themes of greed and energy, hinting at a darker tone for the album.
• Ty Dolla $ign’s visible rollout indicators a daring return to solo work after years of collaborations.

Ty Dolla $ign’s TYCOON is ready to launch just a bit over a month away. On Monday (Sept. 8), the singer-songwriter wiped his socials and dropped a trailer for his fourth studio album, which is ready to reach on Oct. 17.

The black-and-white video opens with a bunch of businessmen staring blankly on the digicam as a narrator breaks down the origin of the phrase “tycoon,” which interprets to “Great Lord” in “the tongue of feudal Japan.” It continues, “The world twisted it like all beautiful things. They feast on indulgence, carve laws to suit their sins and erase guilt with money thick as blood.”

“When I asked, they left me nothing, for greed had consumed them, but they made a crucial mistake: They mistook my sympathy for grace,” the narration concludes, with Ty Dolla $ign trying immediately into the lens. See the clip beneath.

TYCOON would be the California singer’s first solo album in 5 years. After 2020’s Featuring Ty Dolla $ign, he collaborated with dvsn on Cheers to the Best Memories earlier than releasing two VULTURES initiatives alongside Kanye West.

Spanning 15 songs, the LP will characteristic frequent collaborators Leon Thomas and Chlöe. So far, the one confirmed single is “ALL IN,” which arrived earlier this summer time. “TYCOON, I put my all into this,” Ty Dolla $ign instructed music/rb-hip-hop/ty-dolla-sign-leon-thomas-king-of-rb-tycoon-1236022822/”>Billboard. “It’s a crazy body of work. I’m at the top of my game. I’m going to that next level. You’ll see the growth, the musicality, and it’s going to be better than anything that’s coming out.”

It’ll actually be a pivotal second for the Grammy-nominated artist to remind followers that he can, certainly, nonetheless shine on his personal.

Another venture on the horizon is Ty Dolla $ign’s Still Free TC documentary. It will seemingly come out in November, lining up with the tenth anniversary of his 2015 full-length Free TC. He beforehand previewed the movie in June in the course of the Tribeca Film Festival in New York.