Key Takeaways:

• Tyler, The Creator lends his voice to Nike’s newest marketing campaign aimed toward Gen Z.
• The commercial challenges conventional sports activities motivation by rethinking the “Just Do It” mindset.
• Nike consists of clips of stars like LeBron James and Caitlin Clark to attach with youthful athletes.

Tyler, The Creator has simply utilized his affect to an all-time nice slogan. The Odd Future rapper and singer narrates Nike’s new “Why Do It?” marketing campaign, which is a homage to its basic tagline.

On Thursday (Sept. 4), the model unveiled a brand new marketing campaign that it hopes will reintroduce its famed “Just Do It” motto to a brand new technology of athletes and followers. It goals to take action with “Why Do It?,” which is designed to faucet into the motivations of younger athletes.

“‘Just Do It’ isn’t just a slogan — it’s a spirit that lives in every heartbeat of sport,” Nicole Graham, Nike’s govt vp and chief advertising and marketing officer, mentioned in a press statement. “It’s the belief that, together, we can inspire, unite and elevate ourselves beyond what we thought possible. With ‘Why Do It?,’ we’re igniting that spark for a new generation, daring them to step forward with courage, trust in their own potential and discover the greatness that unfolds the moment they decide to begin.”

The unique “Just Do It” marketing campaign debuted in 1998. In 2025, Tyler, the Creator’s distinct voice is heard within the new Nike commercial, which it calls a “film,” that’s heavy on the melodrama. “Why do it? Why would you make it harder on yourself?,” the DON’T TAP THE GLASS rapper says in the beginning of the clip. “Why chance it? Why put it on the line?”

As he speaks, readily acquainted Nike-sponsored athletes together with tennis star Carlos Alcaraz, NFL operating again Saquon Barkley, WNBA star Caitlin Clark and future NBA Hall of Famer LeBron James are seen of their aggressive component. The roughly minute-long advert closes with Tyler saying, “But my question is: What if you don’t?,” earlier than sharply slicing to a crimson “Just Do It” graphic on the display.

Tyler has been collaborating with Converse to create sneakers tagged to his GOLF le FLEUR* clothes model since 2016. But should you’re questioning if he’s jumped ship — Nike bought Converse means again in 2003, so it’s nonetheless all within the household.