Key Takeaways:

• Playboi Carti’s Supreme marketing campaign highlights his evolution as a vogue icon past music.
• The visuals, shot by Gunner Stahl and paired with “POP OUT,” elevate the drop’s cultural influence.
• Supreme’s Photo Tee legacy consists of previous icons like Nas, Andre 3000, and Tyler, the Creator.

Playboi Carti is formally collaborating with Supreme for its Fall/Winter 2025 Campaign. On Thursday (Aug. 21), the OG streetwear model revealed the Atlanta rapper as a significant a part of its plans on its official Instagram.

The picture options Carti within the famed white Supreme field emblem tee, paired with sun shades, a purple bandana atop his head, and loads of iced-out jewellery round his neck and wrists. The consensus is he’ll be Supreme’s newest Photo Tee star for Fall/Winter 2025, with images courtesy of Gunner Stahl.

A observe up put up on Friday (Aug. 22) options BTS footage of the shoot, soundtracked by Carti’s “POP OUT,” the primary monitor on his newest album music-deluxe-sorry-4-da-wait”>music, launched in March 2025. The feedback have been loaded with fireplace emojis and loads of reward for Carti. “Atlanta wins, again. 🤞🏽,” wrote @atatf.

However, not everyone seems to be on board. “Supreme was more fun when it was gatekept by actual skateboarder [sic],” learn a remark from @ericinwonderland. But as at all times, you possibly can’t please all people.

Supreme’s Photo Tees drop yearly, you by no means know who you’re going to get — from hip hop and rock stars to athletes, fashions, and even a Muppet. Last yr’s muse was Tyler, the Creator, whereas previous options embrace André 3000 (2022), Nas (2017), and Mike Tyson (2007). Even Kermit the Frog obtained love in 2008. Once the T-shirts drop, they promote out nearly immediately and develop into coveted collector’s items.

Supreme’s first brick-and-mortar retailer opened in 1994 in NYC, rapidly becaming a vacation spot for skate boarders and tastemakers. In the years since, the model’s affect — and its international storefronts — have solely grown. The as soon as impartial firm, Supreme was partially acquired by a personal fairness agency in 2017, bought outright by the VF Corporation in 2020, and again in 2024 by Ray-Ban proprietor EssilorLuxottica.

Carti linking with Supreme is a full circle second, as longtime followers observe he’s been rocking the model’s attire for years — even earlier than dropping his eponymous (official) debut mixtape in 2017.