SZA took over Vans as Artistic Director and dropped a dreamy marketing campaign constructed round her favourite kicks and inventive imaginative and prescient.

SZA simply locked in a significant energy transfer with Vans and she or he’s not simply lending her face—she’s operating the entire inventive present now.

The “Kill Bill” singer scored the title of Artistic Director in a brand new multi-year collaboration with the skatewear big and she or he’s already placing her stamp on all the things from visuals to kicks.

The debut marketing campaign, shot by Sophie Jones and styled by Alejandra Hernandez, facilities across the Knu Skool—a chunky ’90s-inspired sneaker that SZA’s been rocking for a minute.

“In Vans, I feel free!” she mentioned. “I’ve been wearing Knu Skools and other styles for years; they’ve always had an ethos I connect with. As Artistic Director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points. I’ve learned that bravery and curiosity are the cures for uncertainty; it’s a lifestyle and Vans champions that spirit. They stand where I stand, and I’m honored to invite a whole bunch of people to stand Off the Wall with us.”

SZA’s new position means she’ll be hands-on in shaping future drops and campaigns with Vans.

She’s not simply speaking about it—she’s constructing the world she desires to see, and alluring others in too.

Related