Key Takeaways:

• The music video for Tyler, The Creator’s “Sugar On My Tongue” options surreal latex visuals, nudity and a blooming tongue that pushes inventive boundaries.
• The observe seems on his newest challenge, DON’T TAP THE GLASS, which pulls from New Orleans bounce and different regional sounds.
• Tyler’s self-directed clip continues his custom of provocative, performance-driven storytelling.

Tyler, The Creator will get a bit of — really, make that loads — kinky in his music video for “Sugar On My Tongue.” Released on Tuesday (Aug. 12), the self-directed visuals see the rapper dancing in a tiled room, later totally suited in latex, and at one level, apparently carrying nothing in any respect.

The clip opens with Tyler seemingly attempting to impress a girl wearing crimson from throughout the room. “Tell your mama / Tell your daddy / Tell the b**ches that you know / What you heard about me,” he sings as her family and friends immediately seem out of skinny air. Soon, the area fills with individuals dancing alongside to the file’s refrain.

From there, the temper turns into one thing darker and significantly hornier. Tyler returns in a latex gimp go well with, being tugged towards the identical lady by way of leash. Unlike earlier than, the place everybody was totally clothed, her mother and father and associates are stripped to nothing however their underwear by the point the Flower Boy artist reaches the pre-chorus once more.

About two minutes in, Tyler cuts his tongue off, just for the now-naked lady to water it like a plant till it blossoms into a large, pink blob. It’s simply probably the most inventive visuals we have gotten so removed from the rapper’s newest challenge, DON’T TAP THE GLASS. Watch beneath.

DON’T TAP THE GLASS dropped with little warning in July. It managed to maneuver a powerful 197,000 album-equivalent items in simply 4 days and safe the highest spot on Billboard’s 200 chart. According to Tyler, a lot of the file’s sound pulls from the power and rhythm of New Orleans bounce.

“Bro, if you grew up in the South and you know New Orleans bounce, DON’T TAP THE GLASS is New Orleans bounce,” he informed Apple music’s Zane Lowe. “‘Don’t You Worry Baby,’ that’s Atlanta bass. That’s Miami bass, but some of these folks… didn’t grow up within that culture.”

He added, “So, ‘I’ll Take Care of You,’ that’s a U.K. jungle record. And some people might be like, ‘You can’t dance to that,’ but that’s dance music.”