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Kehlani performs throughout All Points East Festival 2023

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Key Takeaways:

• Kehlani’s laundry pop-up will tangibly assist working mothers in seven U.S. cities.
• The upcoming initiative, impressed by the “Nini’s Fluff & Fold” idea from her “Folded” music video, will run in partnership with the nonprofit Laundry Project.
• Kehlani emphasised that the occasion is a giveback, not a fan gathering, and requested followers to let these in want take precedence.

Kehlani is aware of how robust motherhood will be, they usually’re doing their half to make issues just a bit simpler. In honor of their newest single, “Folded,” the artist launched a one-day-only free laundry service impressed by “Nini’s Fluff & Fold,” the fictional dry cleaners featured within the music’s music video.

Partnering with the nonprofit Laundry Project, Kehlani will cowl all laundry charges at choose places on Saturday (Aug. 9) from 10 a.m. to 12 p.m. native time, on a first-come, first-served foundation. Seven places are taking part, together with the singer’s hometown of Oakland, California, plus cities like Atlanta, Charlotte and New York.

“Growing up, I knew how hard it was for all the single mamas in my family to get the tasks done on top of it all. Clean clothes [are] a basic necessity. I got y’all,” Kehlani captioned the announcement. They additionally gave due to Current Initiatives and City James, the latter of whom directed the visible companion for “Folded.”

They went on to explain the free laundry occasion as “a thank you for sending this song over the moon,” earlier than closing with: “I love you, [mommies]. You deserve the world.” For any followers anticipating a meet-and-greet, the flyer clarified that that is “a giveback, not a gathering.” Check it out beneath.

“I’d appreciate [it] if you guys really let who needs this have the opportunity,” Kehlani stated on their Instagram Stories shortly after. “Go into this with a good heart.”

“Folded” initially dropped in June as Kehlani’s first solo single after a 12 months crammed with options. In the video, we see them behind the counter at “Nini’s Fluff & Fold,” later dancing barefoot in a shiny catsuit and singing atop a rotating dry-cleaning rack.

Then, in July, they adopted it up with “(un)Folded,” an a cappella model of the monitor. Its official music video even reimagined the unique report’s idea with Kehlani belting the music out alone inside a laundromat.