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Drake at Wireless Festival

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Key Takeaways:

• Drake jumped on the viral Jet2holidays meme in a brand new social media submit.
• The “Nothing beats a Jet2 holiday” pattern has turn into a full-blown web sensation on apps like TikTok and Instagram.
• The Toronto star’s newest Instagram submit comes as he gears up for his subsequent solo album, Iceman.

Drake simply proved as soon as once more that he’s bought his finger on the heartbeat of popular culture — even when that tradition includes British funds airways.

On Thursday (July 31), the rap famous person shared an Instagram submit doubtlessly teasing a collaboration with Jet2holidays, the UK-based tour operator on the middle of a viral meme wave. In a carousel of photographs, Drake seems standing in entrance of a Jet2holidays signal and even dons what seems to be an official worker vest in one of many photographs. “From Jet2 to 2Jets. Ya musta mad,” he wrote. Whether or not the Toronto native is teasing an actual partnership is but to be confirmed.

The submit had friends and followers reacting en masse it within the feedback, particularly these already obsessive about the now-ubiquitous pattern that’s swept TikTok and social media feeds. The meme — constructed round a perky British advert jingle and narration that includes the phrase “Nothing beats a Jet2 holiday!” — has been used to soundtrack chaotic trip movies, parody airline mishaps and customarily infuse on a regular basis scenes with a dose of absurd, sunny optimism.

According to KnowYourMeme, the commercial initially aired in December 2022 and was set to Jess Glynne’s “Hold My Hand.” The chipper voiceover got here courtesy of actress Zoë Lister, who promoted engaging journey offers like excessive baggage allowance and family-friendly pricing.

Just days earlier than Drake’s submit, Mariah Carey joined the enjoyable to push an upcoming U.Ok. efficiency. In a TikTok video, the pop icon is seen boarding a aircraft with a caption that learn, “Nothing beats going to Brighton Pride!” the U.Ok tour firm themselves even replied within the feedback, quoting Carey’s personal lyrics: “We belong together.”

Drake’s submit arrives simply as he gears up for Iceman, his first solo album since For All the Dogs and a his feud with Kendrick Lamar. While a launch date hasn’t been confirmed, the “God’s Plan” hitmaker has teased the challenge by means of cryptic livestreams and singles like “What Did I Miss?” and “Which One” that includes Central Cee.