Doja Cat has sparked a viral second after mocking Sydney Sweeney’s new American Eagle marketing campaign, including gas to a rising wave of criticism surrounding the advert.

In a TikTok video, Doja used an exaggerated Southern accent to mimic Sweeney’s supply from the industrial, the place the Euphoria star says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color… my jeans are blue.” What was meant to be a playful pun didn’t sit properly with many, and Doja’s parody highlighted how absurd some viewers discovered it.

The advert shortly got here underneath hearth on-line, with customers accusing American Eagle of pushing outdated and dangerous magnificence beliefs by spotlighting Sweeney’s blue eyes and blonde hair. Some even went as far as to attract comparisons to propaganda selling selective traits—criticizing the message as tone-deaf in in the present day’s cultural local weather.

Doja’s submit solely amplified the backlash. Her sarcastic tone struck a chord with viewers who had been already questioning the marketing campaign’s route and messaging. While some defended the advert as innocent wordplay, others discovered it to be a careless try at mixing science, vogue, and id.

American Eagle initially promoted a number of clips that includes Sweeney throughout social media, however the particular “blue genes” spot has since been taken down. Neither the model nor Sweeney has publicly responded to the controversy, regardless of the rising discourse.

Billboard has reached out to each events for remark, however as of now, the silence continues. Meanwhile, the web retains the dialog going—thanks partly to Doja Cat’s viral takedown.