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Jamie McCarthy / Staff by way of Getty Images and Monica Schipper / Staff by way of Getty Images

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Doja Cat and Sydney Sweeney

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Key Takeaways:

• Doja Cat’s viral TikTok parody takes intention at Sydney Sweeney’s American Eagle commercial.
• The industrial sparked backlash for its wordplay and perceived messaging round magnificence requirements.
• Neither Sweeney nor American Eagle has responded, however the web will not be holding again.

Not everyone seems to be loving Sydney Sweeney’s “great jeans,” and that apparently contains Doja Cat. On Tuesday (July 29), the rapper poked enjoyable on the “Euphoria” actress’ controversial American Eagle marketing campaign.

Dubbed “Sydney Sweeney Has Great Jeans,” the plain play on phrases appeared innocent at first. However, as social media customers rapidly identified, the marketing campaign would possibly’ve unintentionally implied {that a} white, blonde, blue-eyed lady with conventionally giant breasts represents the usual for “good jeans” (or quite, “good genes”). In reality, some have even in contrast it to problematic Nazi-era ideas like eugenics.

Taking to TikTok, Doja Cat joined the discourse by quoting Sweeney’s commercial word-for-word in a thick Southern accent. “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My genes are blee [blue],” the artist stated. In the original video, the Emmy-nominated actress is seen zipping up her denims because the digicam slowly pans nearer to her vivid blue eyes.

At the time of reporting, neither Sweeney nor American Eagle has addressed the backlash. However, the model did clarify its reasoning for casting her when launching the marketing campaign. “Sweeney’s girl-next-door charm and main character energy — paired with her ability to not take herself too seriously — is the hallmark of this bold, playful campaign,” they wrote in a press statement.

Notably, this isn’t even the primary controversy Sweeney has confronted lately. In May, she caught flak for teaming up with Dr. Squatch to launch a males’s pure cleaning soap bar infused together with her “actual bathwater.”

As for Doja Cat, who’s at the moment gearing up for the discharge of Vie, she introduced her return to TikTok only a few hours earlier than posting her spoof of Sweeney’s industrial. “I’m going to be making more [videos],” she instructed followers.