Live Nation Urban Announces New Creator Network
Live Nation Urban formally unveiled the Live Nation Urban Creator Network. Built in partnership with Breakr, “the creator marketing and payments platform behind some of the biggest creator-led campaigns in music and media, this national network brings together the infrastructure, creators, and cultural strategy to help brands authentically show up — whether on stage, online, or in real life.”
The Creator Network boasts a collective of hundreds of prime Black creators and Breakr’s broader database of 75,000+ creators and 55 million knowledge factors. With the brand new partnership, Live Nation Urban can now provide “brands a new kind of media channel: culturally-embedded, locally relevant, and instantly scalable.”
“Creators have long been an integral part of how we market our tours and festivals,” says Live Nation Urban President Shawn Gee. “But the demand from our model companions pushed us to suppose larger—to maneuver past treating creator advertising as an inside software and as a substitute construct a enterprise mannequin round it.
“As brands increasingly looked to us to help them connect authentically with Black audiences, even outside the context of our events, it became clear there was an opportunity to create something larger,” Gee continued. “With the Live Nation Urban Creator Network, we’re building the largest network of Black creators in the industry—powered by our platform, driven by culture.”
“In just five years, creators have gone from supporting cast to the headliners of our growth story,” Live Nation Urban’s Vice President of Marketing Malcolm Gray added. “Today, we’re opening the doors to an exclusive creator network—pairing brands with unrivaled cultural capital and turning influence into record-breaking results.”
To be taught extra or apply for the 2025 Creator Class, go to:https://creators.livenationurban.com.
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