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Image Credit

Bennett Raglin / Contributor by way of Getty Images, Joseph Okpako / Contributor by way of Getty Images, and Paras Griffin / Stringer by way of Getty Images

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GloRilla, Teezo Touchdown and Missy Elliott

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landscape-medium

Key Takeaways:

• The new adidas “Superstar” commercial unites icons from music, sports activities and trend in a visually putting marketing campaign.
• The business explores the concept of timelessness via cultural icons.
• The marketing campaign additionally marks the return of the Superstar sneaker in two traditional colorways alongside the Firebird Tracksuit.

On Monday (July 7), adidas dropped the most recent commercial for its Superstar sneaker, that includes a formidable forged of, effectively, superstars. The footwear big recruited Missy Elliott, Mark Gonzales, Anthony Edwards, GloRilla, Teezo Touchdown, JENNIE, Gabbriette and Samuel L. Jackson, who lent his voice to relate the black-and-white clip.

“Clocks, [the] most unbothered things in the world. They don’t rush, they don’t skip ahead, they just wait and watch everything come back around,” Jackson begins, earlier than Edwards interrupts, “That’s Sam Jackson talking?” Shortly after, Elliott shushes the NBA All-Star and the legendary actor continues, “That’s the difference between the timely and the timeless.”

He goes on, “Most things just come around once, but the timeless… the timeless stays.” Moments later, GloRilla calls Elliott to ask the place she is. The “Work It” rapper, sounding a little bit confused herself, replies, “I’m in some white room [with] a bunch of lights [and] people staring at me.”

Around the minute mark, Jackson picks again up: “Fashion changes, style returns.” He continues, “Trendy today,” followed by JENNIE chiming in, “Tacky tomorrow.” The Shaft star then closes out the business with, “Timeless? Now that’s forever. Icons don’t follow time, they set it.”

“The Superstar has always been more than just a sneaker — it’s a symbol of originality and a spark for cultural change,” Annie Barrett, adidas Originals’ vice chairman of promoting, shared in a press statement. “From street corners to global stages, it’s been worn by those who don’t wait for permission to lead. This campaign isn’t about looking back — it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.”

According to the footwear firm, the Superstar will probably be returning in “two classic colorways” alongside the model’s Firebird Tracksuit. In the meantime, try the marketing campaign images under.