Jessie and D’Lila Combs unveiled their debut style label 12twinty1 on Instagram on Wednesday (July 9), introducing a streetwear model rooted in identification and impressed by their twinhood.

The twin daughters of Diddy introduced the launch by way of a video publish, revealing the identify attracts from their shared birthday, December 21. The model’s mission facilities on consolation, self-expression and inclusivity.

“We’ve been waiting our entire lives for this moment — and it’s surreal to finally share it with you,” the twins said in a joint statement. “This isn’t just a brand. It’s our story. Our bond. Our roots. 12twinty1 was created with purpose, built from who we are, not just what we wear.”

They continued, “The name reflects our birthday, December 21st, but it means so much more: 1 is bold, fearless, and marks the beginning of something powerful. 2 speaks to love, connection, and harmony, the essence of our twin hood. We’ve spent so much time pouring our hearts into creating a brand that speaks to everyone. It’s more than fashion, it’s about identity, confidence, and being seen. This is just the beginning. Stay tuned. We cannot wait to grow this with you.”

The launch marks a brand new chapter for the Combs household in style, following within the footsteps of their father’s once-dominant clothes empire, Sean John.

Founded in 1998, Sean John grew to become a staple in Hip-Hop style, pulling in over $500 million in annual gross sales throughout its glory days.

In 2016, Diddy offered a majority stake in Sean John to Global Brands Group. After the corporate filed for chapter, he repurchased the label in 2021 for $7.5 million, aiming to revive its legacy.

But whereas his daughters are constructing their very own style identification, Diddy’s public picture continues to unravel.

Last week (July 2), he was convicted on two federal counts of transporting people for prostitution. He was acquitted of extra severe fees, together with intercourse trafficking and racketeering.

Each conviction carries a most of 10 years in jail. Legal analysts anticipate a sentence between 2.5 and 5 years. He stays in custody after being denied bail, with the choose citing issues about violence in previous relationships and potential witness tampering.

Diddy’s sentencing is scheduled for October 3, 2025.

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