Wale lately revealed how difficult it’s to stay related within the rap sport.

During an interview with Cam Newton on his “Funky Friday” podcast, he spoke about how he’s maintained his relevancy.. 

“It’s hard, man,” Wale stated.

“I mean, there are so many things that throw you off. I lost a lot of friends in the streets or just otherwise, but jumping in the industry, being here for about 16 years… The amount of friends that I lost… It’s not a normal life to live,” he continued.

He went on to explain the fashionable music  trade as “not the brightest place to be.”

“You could be the greatest rapper of all time, but everybody could be like, ‘Oh I don’t like you, you’re not good,” he defined. “So that can just throw you off … The longevity is no joke, man. And the game done change, it keep changing.”

He argued that one other side past the altering nature of the trade, and the arrival of recent artists, is how powerful it may be to have your artwork seen with every thing happening.

“There’s so much stuff going on right now,” he stated. “So much distractions and so much… Everybody is bloodthirsty right now in hip-hop,” he stated. “So it’s like, how many people’s attention can you get, you know what I’m saying? How do you enter the zeitgeist? How do you enter the mainstream, the algorithm? It’s busy. It’s tough, it’s a tough game.”

Wale additionally shared that he’s not eager about chasing the most recent developments, and helps “evergreen music,” and used JAY-Z’s Reasonable Doubt for instance of nice artwork.

“I had to grow up a little bit before I understood how great Reasonable Doubt was,” he stated. “I didn’t understand how good it was in middle school. When I got older, I was like, ‘Oh snap.’ Everything he’s saying, I didn’t get. That’s why I got to try to make the music evergreen, because it’ll catch up eventually.”