Doja Cat confirmed that her subsequent album, Vie, will return to pop, embracing synths and vocal progress.

Doja Cat is shifting again into pop territory together with her upcoming album, Vie, regardless of beforehand swearing off the style. In a brand new interview, she revealed that the undertaking will probably be “a pop-driven project” formed by retro synths and vocal progress.

The Grammy-winning artist advised V Magazine that whereas she as soon as distanced herself from pop, her fifth studio album totally embraces it.

“I do want to be self-aware enough to admit the fact that this is a pop-driven project,” she mentioned. “I know that I can make pop music and pop is just that it’s popular. It starts to become a bit of a thing that’s viewed as a sport by people who are just bystanders to it, who enjoy it, but maybe also don’t respect it or what it is, which is just music. There are some people who don’t see it as music. They see it as if this is some kind of football for girls and gays.”

The Scarlet rapper beforehand tweeted in April 2023 that pop no longer felt “exciting” to her. That sentiment has shifted as she now leans right into a sound rooted in nostalgia and synth-heavy textures.

“I wanted to play with that nostalgia by using these Lo-Fi sounds and samples and things that reminded you of something from your childhood, but it wasn’t on the nose ’80s,” she mentioned, describing the sonic palette of Vie.

The 29-year-old additionally famous that she’s been sharpening her vocal expertise in the course of the recording course of.

“Sometimes I’m surprised by what I can do now because I could not f**king sing… I have a lot more knowledge of how to use my voice as an instrument, more than I ever have in my life.”

While Doja didn’t verify a launch date for Vie, her final album, Scarlet, dropped in September 2023 and marked a darker, extra experimental flip away from the mainstream pop that originally catapulted her to fame.

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