Key Takeaways:

• A$AP Rocky partnered with Bilt to pay January 2026 lease for tenants in his childhood Harlem constructing.
• The marketing campaign features a customized vinyl launch and ties into the rollout of his upcoming album, Don’t Be Dumb.
• The gesture displays Rocky’s ongoing dedication to Harlem and his need to uplift the neighborhood that raised him.

A$AP Rocky could also be internationally identified, however he’s nonetheless holding down his outdated Harlem stomping grounds. Pretty Flacko has teamed up with Bilt to pay the lease for tenants within the residence constructing he grew up in, and to advertise his forthcoming album.

Bilt, a loyalty program firm for renters, lately introduced it was partnering with the Harlem rapper for its new “Rent Free” marketing campaign. As for selling Rocky’s extremely anticipated Don’t Be Dumb album, Bilt helped prepare dinner up an unique limited-edition vinyl model designed by Rocky in homage to his uptown origins. It options NYC-inspired cowl artwork that displays his hometown roots.

“This vinyl is my love letter to New York. Being able to give back to the exact place that raised me while helping people across the country with their rent is the kind of partnership that actually matters,” mentioned the “Peso” rapper in an announcement.

The partnership additionally options Rocky as a contestant on a particular version of Bilt’s month-to-month sport present “Rent Free.” Bilt members will get a shot at successful free lease funds of as much as $2,500, whereas the Top 10 contributors will even obtain signed copies of the A$AP Rocky-designed vinyl.

The rapper obtained on board with this initiative for admirable private causes. “For me, it’s always been about your community and neighborhood. Harlem made me who I am, from uptown to downtown, and that connection to place is everything,” added Rocky. “When Bilt said they wanted to cover rent for everyone in the same building where I grew up, that hit different. That’s not just business, that’s understanding what community really means.”

Bilt is paying the January 2026 lease of everybody within the constructing A$AP Rocky lived in as a teen. Now that’s neighborhood engagement.

If all goes to plan, Don’t Be Dumb is out Jan. 16.