Grammy-nominated rapper Latto helped over 500 Atlanta households via her fifth annual Christmas charity drive with main model partnerships.

Latto introduced Christmas magic to Atlanta households via her fifth annual charity drive, which helped greater than 500 native households. The Grammy-nominated rapper’s Win Some Give Some basis partnered with main manufacturers to ship vacation help throughout Clayton County.

The “Big Mama” artist organized the Christmas In Clayco occasion with assist from Sims, Amazon and Apple. Families obtained donations and sponsorships via the inspiration Latto launched in 2021 to assist at-risk youth with sources and shallowness assist.

The timing proved good as Clayton County just lately proclaimed December 18 as official Latto Day. The county additionally honored the 26-year-old with the important thing to town, recognizing her ongoing neighborhood contributions.

Latto’s charitable efforts have grown considerably since she began the annual Christmas drive. Her 2023 occasion donated over $500,000 value of presents to households, whereas her 2024 fourth annual drive offered $300,000 to 200 households. The basis has constantly expanded its attain every year.

The Atlanta native has maintained robust momentum in her music profession alongside her philanthropy. She earned a 2025 Grammy nomination for Best Melodic Rap Performance with “Big Mama” and accomplished quite a few high-profile collaborations this yr with Summer Walker, 21 Savage, Young Nudy and GloRilla.

Latto dropped her summer season single “Somebody” in May and launched an alternate model of “Blick Sum” that includes Playboi Carti. She additionally accomplished European pageant dates and sold-out London exhibits whereas sustaining her neighborhood focus.

The rapper has dedicated to further basis initiatives and music initiatives in 2026. Her Christmas In Clayco occasion continues rising as a cornerstone vacation custom for Atlanta-area households in want.

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