Future added one other high-profile trend title to his résumé by formally turning into a model ambassador for Louis Vuitton, following his buzzworthy Met Gala look and a standout collaboration with Lanvin.

The Atlanta rapper, recognized for his chart-topping music and evolving private fashion, attended Louis Vuitton’s Spring 2026 menswear present in Paris final June.

But it was his dramatic transformation on the 2025 Met Gala, the place he wore customized Louis Vuitton by Pharrell Williams and debuted a clean-cut look with out his signature dreadlocks, that turned heads and signaled a brand new period for the rapper.

Future’s appointment as a Louis Vuitton ambassador comes after years of constructing credibility in trend.

In 2023, he served as the primary visitor artistic director for Lanvin, launching the Lanvin Lab capsule assortment. The line featured ready-to-wear items and equipment for each women and men, reflecting his distinctive method to layering and element.

His artistic ties to Pharrell return a decade.

The two collaborated on the 2014 single “Move That Dope,” and that connection seemingly performed a job in Future’s choice as one in every of Vuitton’s “Friends of the House,” a title additionally held by Jude Bellingham, Tyshawn Jones and Tahar Rahim.

Louis Vuitton praised Future in an announcement, saying he “embodies the core values of Louis Vuitton, including creativity, artistry, and a pioneering spirit that resonates with international audiences.”

The model added that his “unique style and creative vision” make him “an invaluable addition to the Louis Vuitton family.”

With 11 No. 1 albums, together with We Don’t Trust You and DS2, Future continues to form Hip-Hop whereas increasing his affect in trend.

His partnership with Louis Vuitton aligns with the model’s present inventive course beneath Pharrell, who has emphasised cultural relevance and cross-genre collaboration.

Louis Vuitton has not but revealed what initiatives Future will tackle in his new function, however stated it “eagerly anticipates an inspiring and innovative journey” with the rapper.

Future’s ambassadorship was confirmed following his look on the Spring 2026 Louis Vuitton present in Paris.

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