Snoop Dogg locked in a history-making function as Team USA’s first honorary coach for the 2026 Winter Olympics in Milan and Cortina d’Ampezzo, Italy, following his viral success as NBC’s Olympic correspondent in Paris.

The Hip-Hop icon revealed the appointment on his LinkedIn web page Thursday, stating he’ll “celebrate and support athletes beyond what fans see on the field of play.”

He added that his purpose is to carry “my voice, my heart, and maybe a little wisdom from the sidelines… to help motivate Team USA, shine a light on the full athlete journey, and uplift the people who make their dreams possible.”

As a part of his new function, Snoop is launching the Team USA x Coach Snoop capsule assortment in partnership with Fanatics. Proceeds from the merchandise will go on to supporting Team USA athletes and applications.

The announcement builds on the momentum Snoop generated throughout the 2024 Summer Olympics in Paris, the place he served as a torchbearer throughout the Opening Ceremony and offered colourful commentary as a particular correspondent for NBC.

His segments with Mike Tirico rapidly gained traction on-line, with viewers praising his humor and real pleasure for Olympic occasions.

Snoop’s on-the-ground presence in Paris included attending competitions, mingling with athletes’ households and delivering moments that helped NBC’s Olympic protection attain broader audiences.

His unscripted reactions and spontaneous appeal helped drive engagement throughout social media platforms, extending the community’s Olympic attain far past conventional sports activities viewers.

NBC confirmed in September that Snoop will reprise his function as a correspondent for the 2026 Winter Games. The community credited his “universally lauded performance” in Paris and stated he’ll proceed to highlight athletes and discover host cities throughout the occasion.

The honorary coach title marks a historic first for Team USA. No movie star has ever held an official teaching function throughout the group, making Snoop’s appointment a milestone for each the Olympic motion and Hip-Hop’s rising presence in world sports activities tradition.

Snoop just lately canceled his scheduled New Year’s Eve tv particular to focus completely on his Olympic tasks, signaling a critical dedication to his new function.

His involvement displays a broader development of Hip-Hop artists getting into outstanding roles inside sports activities media and partnerships. From commentary to model collaborations, the style’s affect continues to broaden into new territory.

The 2026 Winter Olympics are scheduled to happen from February 6 to 22 in Milan and Cortina d’Ampezzo, Italy.

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