Snoop Dogg’s connection to the Olympic world is coming into a brand new chapter, because the legendary artist prepares to tackle a task nobody has ever held earlier than. He introduced that he’ll function Team USA’s first honorary coach for the 2026 Milano Cortina Winter Games, marking an enlargement of the connection he constructed with the U.S. Olympic and Paralympic Committee throughout his time in Paris. Sharing the information on LinkedIn, he mirrored on how shortly he felt embraced through the 2024 Summer Olympics. “From the moment I rolled into Paris, I was instantly welcomed into the USOPC family. I felt the energy, the pride, and the love of sport that makes this team special,” he wrote. “The way the staff lifts up the athletes … the way the athletes inspire the world … it had me hooked from day one.”

Snoop defined the intention behind the brand new place as nicely, saying, “So I’m jumping in as Team USA’s first honorary coach, a role that’s all about celebrating and supporting athletes beyond what fans see on the field of play. I’m here to bring my voice, my heart, and maybe a little wisdom from the sidelines … to help motivate Team USA, shine a light on the full athlete journey and uplift the people who make their dreams possible.”

One of his first contributions would be the Team USA x Coach Snoop attire capsule created with Fanatics, with proceeds benefiting Team USA athletes. His presence in Paris, together with his broadly liked correspondent segments and his second as a torchbearer, cemented him as a fan favourite.

In 2026, he’ll once more staff up with NBC to supply protection from Italy whereas highlighting the area’s tradition and sharing standout Olympic moments by way of recurring options. As he mentioned earlier this yr, “I am excited to be back with my main man Mike Tirico for the 2026 Winter Olympics in Milan Cortina… I’ll be bringing my puffy jackets, snow pants, goggles, skates (and will definitely be iced out).”

The Milano Cortina Games start Feb. 6 on NBC and Peacock.