Key Takeaways:

• LeBron James appeared in a Canyon advert sporting a yellow NOCTA L’Art Bala Tech jacket, sparking on-line buzz.
• The advert dropped amid hypothesis about LeBron and Drake’s friendship following the Kendrick Lamar feud.
• NOCTA, Drake’s Nike sub-label, stays a participant within the intersection of sports activities and streetwear tradition.

Not even an alleged fallout with Drake can cease LeBron James from sporting a Nike jacket. Specifically, the longer term NBA Hall of Famer appeared in a brand new advert sporting attire from Drake’s NOCTA clothes line.

Although as soon as the most effective of pals, it appears the Toronto rapper and James have fallen out for the reason that ballplayer aligned with Kendrick Lamar. In late 2024, the Akron native was seen rapping along to K. Dot’s “tv off” earlier than a Lakers sport. But most famously, he was current in the course of the Compton rapper’s “The Pop Out: Ken & Friends” live performance on Juneteenth 2024 in Los Angeles.

The clear signal that Bron and the 6 God have been on the outs was in July 2025 when it was reported that Drake covered a tattoo of the previous’s highschool basketball jersey. In its place was the jersey of reigning NBA MVP Shai Gilgeous-Alexander.

With all this drama in thoughts, social media instantly observed James rocking a yellow Nike x NOCTA L’Art Bala Tech jacket in a Canyon advert. James took to Instagram on Tuesday (Dec. 9) to disclose his collab with the famed bike producer.

“@canyon always keeping my bikes looking and feeling good! They got another one on the way I can’t wait to show ya’ll,” was the caption of the teaser video.

NOCTA is a sub-label of Nike that was created in partnership with Drake. Featuring streetwear customary apparel like hoodies, tees, tracksuits, and sneakers, it launched in 2020 as a standalone model.

There isn’t any indication when Bron, who’s a Nike spokesman, filmed the industrial. But perhaps it was a coded olive department to his outdated buddy? In an interview with Complex in September 2025, King James spoke on the state of his relationship with the “No New Friends” rapper. “Obviously [we’re in] different places right now, currently,” said the Lakers forward. “He’s doing his thing, I’m doing mine, but it’s always love for sure.”