Vanessa Simmons Reveals Pastry Could Be Making A Comeback
Vanessa Simmons stirred up curiosity round the way forward for Pastry footwear throughout her November 24 look on the Her Rich Life Podcast with host Lisa Easton. Launched in 2007, the sneaker brand generated $15 million within the first yr and $75 million throughout its manufacturing.
When requested point-blank whether or not the favored sneaker line she co-created along with her sister Angela Simmons might ever return, Vanessa saved her reply rigorously ambiguous. “We’ve discussed it… I don’t know. We’ve discussed it. I’ll just leave it at that. I don’t want to say yes, I don’t want to say no,” she mentioned, making it clear conversations are occurring however no official transfer has been made.
Simmons added that “there may be room for more collaborations from Angela and me to come. That would be similar and within that world…” sparking hypothesis that even when Pastry doesn’t return in its authentic kind, one thing the model the sisters are aligned with may be on the horizon.
For longtime followers, the potential of a revival hits deep. Pastry was one of many first main sneaker traces created by younger Black ladies, amplified by the Simmons household’s Run’s House legacy and cemented in popular culture due to Jay-Z’s 2009 bar, “Catch me in the kitchen, like a Simmons whippin’ pastry.”
Vanessa Simmons Tells Her Rich Life That Pastry Could Return
Easton then requested whether or not working with household made the journey extra difficult, and Vanessa didn’t shrink back from the truth. “Working with family can definitely be tricky. It definitely takes a level of care and how you should approach it,” she admitted.
But regardless of the challenges, she referred to as it among the finest experiences of her life. “I love working with family. It was the best time ever… just to have the opportunity to do that, and at such a young age was incredible.”
Vanessa went on to interrupt down how Pastry was born, crediting their father Rev Run’s Run Athletics sneaker line because the spark. While filming Run’s House, she and Angela requested him if they might create a ladies’s model of his sneakers.
“He said, ‘That’s just not how it works. You guys have to make a pitch,’” she recalled.
The sisters started working—Angela introduced her trend instincts, Vanessa leaned into her advertising imaginative and prescient. Together, they brainstormed “for what seemed like forever” till the dessert-themed idea took form. After pitching the concept to Rev Run’s enterprise companions, they secured funding and launched what Vanessa referred to as “a huge success” and “an incredible journey.”
Her feedback didn’t affirm a comeback—however they saved the door huge open, and for a lot of followers, that was sufficient.
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