An Austin-based lady posted a video criticizing the aesthetic that she says is rising rampant all through the town. Her evaluation left viewers divided.

On Nov. 21, TikTok creator Greta Devereaux (@greta.d##) posted a video responding to a criticism she heard from a distinct creator.

“I saw this guy make a video about how there are all these copycats in Austin that wanna look like influencers,” she stated. “They have the stupid haircut, the stupid tattoos, they all wear the same activewear all the time. And not only is it true, but there’s also a girl version of this.”

Deveraux Explains the ‘Epidemic’ of ‘Clean Girls’ in Austin

Devereaux offers an in-depth rationalization of what she believes comes with this aesthetic that she associates with these ladies, with a textual content overlay studying, “The epidemic of ‘clean girl’ copy & pastes in Austin.”

“It’s like these girls that are super polished all the time, ” she stated. “They’re always in a slick back or their hair is professionally done. They’re always wearing a monochromatic activewear set from like CSB or Alo or Define. They have like glowy clear girl makeup and a pair of like gold hoops. They have quite a bit of lip filler, too.”

However, after giving an in-depth visible of this aesthetic, she added a scathing criticism. “And I think most importantly, none of these people, girls or guys, have much personality.”

What Is the ‘Clean Girl’ Aesthetic?

The “clean girl” aesthetic emerged on TikTok and Instagram round 2021 and has since grow to be a dominant look in lots of cities with energetic influencer cultures. At its core, the aesthetic is related to minimalism, polish, and an aspirational degree of effortlessness.

The development is commonly characterised by slicked-back buns, completely fitted impartial exercise units, dewy pores and skin, minimalist gold jewellery, and searching effortlessly put-together although it oftentimes requires vital time, cash, and intentional effort.

Brands like Alo, Lululemon, Skims, and Set Active have formed the visible language of the development. That helped to standardize the uniform now recognizable in gyms, espresso retailers, and co-working areas throughout the nation.

The look has additionally grow to be intertwined with a broader way of life aspiration round productiveness, wellness, self-discipline, and a curated sense of restraint. Online, “clean girl” typically overlaps with routines centered on inexperienced juices, scorching yoga, chilly plunges, and color-coded planners. 

It’s much less about anybody piece of clothes and extra about an total presentation that indicators management, tidiness, and an nearly aspirational maturity. Critics argue that a part of why the aesthetic caught on so rapidly is that it gives an archetype that feels secure and digestible.

Why Are People Bashing the ‘Clean Girl’ Trend?

Deveraux’s video elicited a divided response. Many defended the development and stated that individuals ought to be allowed to decorate how they need.

“Why can’t people look and dress the way they want to without being criticized?” requested one commenter. 

“I think it’s OK for people to do what they want and wear what they want!” added one other. 

However, many feedback agreed with Devereaux’s take. Others stated they really feel as if that lack of persona is taking on a metropolis as soon as recognized for being “weird.”

One particular person wrote, “Yes, but also I think it’s OK to bemoan the slow death of individuality that we’re witnessing happen in real time. Nobody does what THEY like anymore. It’s just what’s trendy.”

“Austin is so boring now. I miss when Austin was lowkey ratchet,” wrote one commenter.

“Over the last five years, Austin’s developed its own scene for people who just moved here and watch Instagram lifestyle vlogs a lot,” stated one commenter. “There’s a lot more scenes here in art, music, fashion, raves, outdoorsy granola vibes, or even country vibes if you go outside the city.”

The stress highlighted in Devereaux’s video mirrors a bigger debate taking part in out in different quickly rising cities about whether or not social media–pushed aesthetics are flattening local culture. As locations like Austin, Nashville, and Denver expertise influxes of younger professionals, long-time residents say that neighborhoods as soon as recognized for his or her eccentricity now really feel dominated by near-identical, Instagram-friendly seems and existence. 

For some, the “clean girl” development is solely a trend selection, however for a lot of, it’s an emblem of sameness. 

All hip hop reached out to Deveraux for remark by way of TikTok direct messages.

@greta.d## #austintx #austin #austintexas music/original-sound-7574943332795812622?refer=embed”>♬ authentic sound – Greta

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