Ne-Yo is betting large on Asia’s music explosion by teaming up with MC Jin and Indian icon Sonu Nigam to launch Pacific music Group, a Hong Kong-based label aimed toward elevating Pan-Asian expertise to the worldwide stage.

The trio’s new enterprise is constructed to trip the wave of Asia’s surging music financial system, with international locations like Japan, China and South Korea now among the many prime world markets. The firm will give attention to discovering and growing artists throughout genres together with pop, R&B;, Hip-Hop, digital and regional Asian sounds.

Ne-Yo, who has toured extensively throughout Asia, stated the challenge is deeply private.

“Launching Pacific music Group isn’t just a business move, it’s a personal mission. As an individual of Chinese descent, I’m proud to use my resources to help discover and elevate the next generation of talented Pan-Asian superstars. I’ve toured across Asia several times and witnessed the evolution of the music scene, so I’m really excited to make history and bring the region’s rich culture to the forefront of the global stage.”

Industry veteran Jonathan Serbin, former co-president of Warner music Asia, is steering the operation. His resume contains signing main Asian acts like Lay Zhang and Jolin Tsai.

MC Jin, who made historical past as the primary Asian American solo Hip-Hop artist signed to a significant U.S. label, will head the label’s Hip-Hop division. His rise started on BET’s “106 & Park Freestyle Fridays,” the place he gained seven straight battles and earned a Hall of Fame spot.

That streak led to a take care of Ruff Ryders Entertainment in 2003, making him the label’s first Asian signee. His debut album, “The Rest Is History,” dropped in 2004 with manufacturing from Wyclef Jean. Jin mirrored on the style’s impression and the label’s mission.

“The influence of hip-hop on a global scale is undeniable. For me, it provided a way to find my voice as an artist, explore my identity as a Chinese American and share my truth as a storyteller,” MC Jin stated.

Sonu Nigam, one among India’s most celebrated vocalists, emphasised the potential for cross-border collaboration.

“India alone has 1.6 billion people, but Indian artists want to connect well beyond our borders. The same is true across Asia. There is a hunger to grow globally and the potential to bring the richness of our cultures to the world. With Pacific music Group, we’re not just exporting talent, we’re helping artists thrive both at home and abroad.”

According to music-revenue-surges-as-asia-leads-growth”>Bloomberg, Asia’s music trade is projected to generate greater than $8 billion in income by 2026, with streaming companies fueling development in markets like India, Vietnam and Indonesia.

Pacific music Group plans to unveil its first roster of artists within the coming months, with debut releases anticipated in fall 2025.

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