North West is featured in SKIMS’ latest vacation marketing campaign, showcasing daring loungewear in a collaboration with Cactus Plant Flea Market.

North West stepped into the highlight alongside Ken Carson and Mariah the Scientist within the newest SKIMS vacation marketing campaign, a collaboration with Cactus Plant Flea Market that merges high-profile names with offbeat vogue for the season.

The limited-edition capsule, SKIMS’ first-ever vacation drop with cult-favorite CPFM, reimagines the model’s signature loungewear by a playful, irreverent lens.

The marketing campaign, directed by filmmaker Harmony Korine, encompasses a solid that features North West, Carson, Mariah, Beabadoobee, Madeline Argy, and Veneda Carter, alongside together with her daughter, Bobbi.

“Having North in this campaign makes it really special for me; she brings so much personality to the pieces,” mentioned Kim Kardashian, SKIMS co-founder and chief inventive officer. “Our collaboration with CPFM brings a fresh, unexpected twist to holiday loungewear, with pieces that are iconic, playful, and expressive.”

The visuals, shot by Korine’s experimental lens, replicate the quirky and youthful power of each manufacturers. Models put on cozy units in audacious colours and prints, styled with CPFM’s signature graphics and SKIMS’ acquainted silhouettes.

The assortment spans ladies’s, males’s and children’ sizes from XXS to 4X.

“I live for style that doesn’t hold back, and this collection does exactly that,” mentioned Carson. “It’s easy to wear, full of personality, and honestly it just felt right for me.”

The SKIMS x Cactus Plant Flea Market capsule formally launches on November 20 and will likely be out there on-line at SKIMS.com, Selfridges, Luisaviaroma, and END Clothing.

Pop-up retailers will open on the identical day in Los Angeles, New York, and London, providing unique items whereas provides final.

Backed by a $225 million funding spherical led by Goldman Sachs Alternatives, SKIMS hit a $5 billion valuation in November 2025, outpacing brands like Victoria’s Secret and Under Armour.

The firm initiatives over $1 billion in internet gross sales this yr and plans to develop into activewear and sweetness.

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