Key Takeaways:

• SKIMS and Cactus Plant Flea Market’s new marketing campaign options Gen Z stars like North West, Ken Carson and Mariah the Scientist.
• The assortment blends playful loungewear with Gen Z streetwear aesthetics.
• This drop displays a rising development of music artists shaping vogue campaigns and driving cultural affect.

For SKIMS, it’s by no means too early to get the vacations began. On Monday (Nov. 17), the Kim Kardashian-founded shapewear model enlisted Ken Carson, Mariah the Scientist, North West and extra for its upcoming collaboration with Cactus Plant Flea Market.

Set to launch on Thursday (Nov. 20) at 12 p.m. ET, the “ss” rapper and North modeled a sweatsuit with a teddy bear on the entrance and snowflake motifs throughout. Moments later, Mariah appeared in plaid shorts and a crimson high that learn “unwrap me.”

Other acquainted faces embrace beabadoobee, Madeline Argy and Veneda Carter, who posed in an identical onesie alongside her daughter, Bobbi. See the video under.

“Having North in this campaign makes it really special for me; she brings so much personality to the pieces,” Kardashian stated of her and Kanye West’s oldest child starring within the shoot. “Our collaboration with CPFM brings a fresh, unexpected twist to holiday loungewear, with pieces that are iconic, playful and expressive.”

“I live for style that doesn’t hold back, and this collection does exactly that,” Carson shared in a press assertion. “It’s easy to wear, full of personality, and honestly, just felt right for me.”

Carson and Mariah be part of a rising checklist of hip hop and R&B names who’ve modeled for SKIMS. The roster already contains Cardi B, Usher, SZA, Ice Spice and PinkPantheress, to call a number of.

The Opium Records artist is ending up Playboi Carti’s “Antagonis 2.0 Tour,” which is able to resume on Thursday evening at Houston’s Toyota Center. From there, the trek will transfer via Fort Worth, Austin, Nashville and Tampa earlier than closing at Atlanta’s State Farm Arena on Dec. 1.

Mariah, however, is gearing up for her “HEARTS SOLD SEPARATELY TOUR” firstly of subsequent 12 months. Reacting to the present run promoting out earlier than she even bought an opportunity to formally announce the dates, she advised “CBS Mornings Plus,” “I feel like I’m in demand.”

The “Burning Blue” singer has additionally been in current headlines after Young Thug claimed he “put a baby” in her final week. The pair has been relationship since 2021.