Drake ended a decade-long partnership along with his reserving agent amid fallout from the Kendrick Lamar feud and the success of “Not Like Us.”

Drake has severed skilled ties along with his longtime reserving agent in a transfer that seems immediately linked to his explosive feud with Kendrick Lamar.

The Toronto famous person quietly ended his working relationship with Brent Smith at Wasserman music earlier this 12 months. The break up comes after greater than a decade of collaboration between the 2, courting again to their time at WME earlier than Smith transitioned to Wasserman music in 2020.

According to music/rb-hip-hop/drake-drops-booking-agent-shared-kendrick-lamar-1236113230/”>Billboard, the separation stems largely from fallout over final 12 months’s bitter rap battle with Kendrick Lamar, significantly following the huge success of Lamar’s diss monitor “Not Like Us,” which dominated the Billboard Hot 100.

The Drake-Kendrick rivalry dates again over a decade however reached its peak depth in 2024.

The battle started simmering once more when Lamar appeared on Future and Metro Boomin’s “Like That” in March of that 12 months, taking delicate pictures at Drake and J. Cole. Drake responded with “Push Ups” in April, immediately concentrating on Lamar with aggressive bars.

Lamar then unleashed a devastating one-two punch with “Euphoria” and “6:16 in LA” earlier than their battle escalated dramatically when Lamar launched “Not Like Us.” Drake tried to counter with tracks like “Family Matters” and “The Heart Part 6,” however did not match the cultural momentum Lamar had generated.

The Toronto artist’s responses have been extensively considered as defensive slightly than offensive, marking a uncommon public defeat for somebody accustomed to dominating rap feuds. “Not Like Us” delivered devastating accusations towards Drake, which resulted in litigation towards Universal music Group over the monitor’s lyrics, claiming they contained false and defamatory statements.

However, a federal choose dismissed the lawsuit final month and Drake’s attorneys have since filed an appeal.

The Canadian rapper will now be represented by Creative Artists Agency, as Drake reportedly prepares for a serious 2026 tour by means of his unique world partnership with Live Nation.

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