Key Takeaways:

• Tyla’s giveaway challenges followers to guess the variety of pearls in a glass ball for an opportunity to win a Chanel bag.
• The contest options real-world clue drops in NYC and LA.
• “CHANEL” is Tyla’s third No. 1 on the U.S. Afrobeats Songs chart, following “Water” and “PUSH 2 START.”

Tyla desires to place her followers in Chanel, however there’s a little bit catch. On Wednesday (Nov. 5) night, the South African songstress introduced a giveaway tied to her newest single, “CHANEL,” which dropped on streaming platforms final month.

“Guess how many pearls are in the ball because I [love] yah,” she wrote on X, alongside a photograph of black and white pearls inside a glass ball. She revealed two places for them: one in New York’s Madison Square Park and one other between Melrose Ave and Sycamore Ave in Los Angeles.

According to Tyla’s website, to win, members should appropriately guess the precise variety of pearls contained in the ball. The contest is open to anybody aged 15 and up, with the fortunate particular person strolling away with a Chanel bag as the last word prize.

Pearls had been famously one among Coco Chanel’s favourite particulars, and apparently, Tyla shares that style, too. “I love pearls,” she mentioned on the 2025 Glamour Women of the Year Awards on Tuesday (Nov. 4). “You know, giving the ocean vibes.”

As music/chart-beat/tyla-chanel-number-1-us-afrobeats-songs-chart-1236106056/”>Billboard reported, “CHANEL” was Tyla’s third music to hit No. 1 on the U.S. Afrobeats Songs chart, following “Water” and “PUSH 2 START.” On the music’s refrain, she sings, “How you say you love me? You ain’t put me in Chanel.” The document’s accompanying video positively lived as much as its title, with the Grammy-winning musician decked out in loads of appears from the enduring luxurious home.

“I wanted to find the craziest things for her to wear, and pay homage to those key moments: Karl [Lagerfeld]’s hip hop collection, those Peter Lindbergh photos with Linda [Evangelista], and amalgamate them into one modern thing that made sense for Tyla,” stylist Ron Hartleben advised music-video”>Vogue.

He continued, “I think she’s one of the only people who could really carry these things today, because what made those clothes special was the person wearing them.”