50 Cent dropped $50 million into actual property and leisure infrastructure in Shreveport, Louisiana, aiming to show the town right into a Southern media powerhouse.

The Hip-Hop mogul has quietly acquired 20 properties throughout the town as a part of his “50 Cent Economic District” initiative, a sweeping plan to revitalize Shreveport’s downtown and create a manufacturing hub for his G-Unit Films & Television Louisiana LLC.

50 Cent’s staff confirmed that the purchases embody a $1.02 million multi-lot property at 301 Spring Street, a $150,000 constructing at 401 Spring Street, and a vacant parcel for $76,872, which now homes a brief dome with everlasting plans.

50 Cent locked in a 30-year lease for the city-owned Stageworks Louisiana facility, a former soundstage, for simply $200 a month. The deal, authorised by the Shreveport City Council on March 25, 2025, offers the rapper’s firm full management of the house to supply tv exhibits, movies and different content material.

“In the short period of time, I’ve come to like the people of Shreveport differently,” he stated throughout a ceremony the place Mayor Tom Arceneaux offered him with a key to the town. “It feels like home for me, and eventually it’ll be home because I have some work to do.”

According to Gerod Durden, CEO of the Durden Property Group and 50’s actual property associate, the Queens native is now the biggest personal landowner in Shreveport. “We’re in the range of 20 properties. We’ve secured some properties this week,” Durden instructed KTAL.

50 Cent confirmed the enlargement on Instagram, writing, “I’m working on it people give me a minute. All roads lead to SHREVEPORT.”

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50 Cent Vows To “Overdeliver” In Shreveport

The timing of his funding is notable. Shreveport was just lately ranked the fifth most “needy” metropolis within the U.S. by a 2024 Wallethub examine, citing excessive unemployment and a criminal offense fee greater than twice the nationwide common. But 50 Cent sees potential the place others see decline.

His plan features a proposed two p.c gross sales tax within the Red River District and elements of Texas Street to assist fund the redevelopment. Mayor Arceneaux estimates the initiative will generate no less than $1 million in capital funding and create 10 new jobs.

The rapper’s G-Unit staff is already mapping out a number of tasks for 2026, together with two actuality exhibits, one scripted collection and a potential characteristic movie. He additionally emphasised hiring domestically to make sure Shreveport residents profit immediately from the enterprise.

“I promise you, I’ll overdeliver with Shreveport,” 50 Cent instructed the City Council. “I have programs and plans for the facilities, so you’ll be able to look at the things that are happening throughout the year, and it’ll be actively used in a different way.”

Beyond movie and tv, 50 Cent’s technique consists of drawing authorities assist to additional enhance the area. Orville Hall, a development advisor for G-Unit, stated 50 Cent’s involvement is getting used as leverage to draw further public funding.

“What 50 is really doing is he is graciously let me, the city, the mayor, and the city council use him as leverage to say to the state, ‘He started [investing] – would you contribute to Shreveport, to north Louisiana,’” Hall stated.

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