Key Takeaways:

• DDG’s says his Twitch content material introduced in additional than his report deal in simply 30 days.
• The rapper has 5 albums underneath Epic Records however sees increased returns from content material creation.
• He credit advert income and model offers as key revenue sources within the creator financial system.

DDG’s music profession might appear to be a aspect hustle contemplating his recognition as a streamer. During a latest interview with DJ Akademiks, Halle Bailey’s baby daddy revealed that he’s made extra money off streaming than he has from his report deal.

Since signing to Epic Records in 2018, DDG has launched 5 albums underneath the label — starting with VALEDICTORIAN and his newest launch being October’s moo. His highest charting single is 2020’s “Moonwalking in Calabasas,” which landed on the Billboard Hot 100 and is licensed double platinum.

While his music profession is respectable, it pales compared to his stature as a YouTuber and streamer. On the previous platform, he boasts 3.2 million subscribers alone, and his movies routinely go viral.

While chatting with DJ Akademiks on Sunday (Oct. 26) at ComplexCon in Las Vegas, DDG confirmed that his streaming revenue eclipses that of his musical endeavors.

“For what I signed for, I made that at 30 days on Twitch,” the Michigan native said when asked to compare his recording and streaming income. “But I love making music, though. It’s a different feeling when you [are] on the stage and people rapping your s**t, you [are] jumping up and down, you [are] traveling the world.”

However, regardless of how a lot he loves making music and the power of performing, elsewhere within the interview he mentioned streaming is simply far more worthwhile.

“Streamers make more money than rappers, 100 percent, that’s what you fittin’ to ask me?,” DDG asked. “A 100,000 percent.”

He added, “It’s just too many ways to make money. With content, all this s**t is ads. We getting money from advertisers like McDonald’s. You watch a YouTube video, [a] McDonald’s ad pops up, we get paid for that.”

Considering DDG is winning as a streamer and a rapper, he’s doubling down on his monetary and private success.

Elsewhere at ComplexCon, DDG and fellow streamer PlaqueBoyMax revealed that Kai Cenat was Complex’s Streamer of the Year.