A clip of a Black man at Cracker Barrel goes viral and reminding buyer about its historic ties to racial discrimination.

Chaise (@vibestealer), a Black TikTok streamer, shared the story in a brief clip with greater than 712,000 views. He probably didn’t plan to go to Cracker Barrel to create content material, and no Cracker Barrel worker was concerned. But typically content material finds you.

“I’m at Cracker Barrel right now,” he says. “Getting stared at by this old white woman. I bet you’re thinking, ‘Why am I here?’ That’s why. I wanna taste the racism in my hash browns, the animosity in my eggs. I’m not even here because I like food. I’m just in it for the love of the game.”

Black Man Experiences Racism At Cracker Barrel

The feedback are hilarious. “Dear god, they’re free now?” joked one individual. Another individual quipped about her being so bothered, “She letting a whole random person sitting at a restaurant affect her Sunday.”

“I would’ve looked at her like this eating my food,” mentioned a high commenter, who used a photograph of Denzel Washington within the scene together with his antagonist from his latest movie, “Highest 2 Lowest.”

“I would not have believed it till I saw it,” mentioned one other individual, remarking on the incredulity of the state of affairs. But if you happen to’re a Black one who’s been to a Cracker Barrel within the South, it feels fully possible.

History of Racial Discrimination At Cracker Barrel

In the early 2000s, Cracker Barrel confronted a landmark federal class action lawsuit for racial discrimination throughout 50 eating places in seven states. It was discovered that the corporate allowed white servers to refuse to attend on Black folks, after which additionally to seat Black clients in segregated areas.

In 2004, the corporate settled an $8.7 million suit after at the very least 42 plaintiffs accused workers of utilizing racial slurs and serving meals taken from the trash.

When Black folks go right into a Cracker Barrel, they arrive for the meals, however count on some degree of racism from somebody. It remains to be the South, and the folks haven’t modified, even when the company coverage says it has.

Cracker Barrel Attempts a Re-Brand

Cracker Barrel has been trying to shed some a part of its down-home, slice-of-Americana vibes and change into one thing extra fashionable. This, in flip, would assist them push off from the deep South, just-post-Antebellum really feel. Then, they modified the emblem, which backfired considerably.

The firm needed to walk back a logo change in August, partly as a result of President Donald Trump didn’t like it. The actual subject was that, though the corporate had been engaged on an overhaul, it didn’t supply a compelling rebranding story to justify a logical change to its iconic emblem.

All hip hop reached out to Chaise to search out out extra in regards to the interplay.

@vibestealer #racism music/original-sound-7557770342519425822?refer=embed”>♬ authentic sound – chaise.

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